The icons of the 70s

Marcello Gandini, Gérald Genta – and a watch that brings this era back to life.

The 1970s were a decade of radical forms, new beginnings, and bold design. In the automotive world, one man shaped this era like almost no other: Marcello Gandini .

As chief designer at Bertone, he created vehicles that are still considered milestones today – the Lamborghini Miura, the Countach, the Lancia Stratos. Wedge shapes, sharp lines, uncompromising presence. Gandini reimagined the automobile: not as a means of transportation, but as a statement. His designs were bold, avant-garde, and often years ahead of their time.

At the same time, another visionary was revolutionizing a completely different world – that of haute horlogerie: Gérald Genta .

He was the one who dared to do the seemingly unthinkable: a watch made of stainless steel – not as a functional tool, but as a luxury object . Until then, luxury was synonymous with gold. Genta broke with this tradition and created icons like the Audemars Piguet Royal Oak and the Patek Philippe Nautilus .

Its trademark? A powerful, masculine case. Clean lines. A striking octagonal bezel . Industrial design meets the highest level of watchmaking.

Genta didn't just design watches – he created an entire genre.

A tribute to a golden era

This very spirit is revived today – in our Octagon Master Calendar .

This watch is more than a timepiece. It's a feeling. A reminder of a time when design was bold and character mattered more than convention.

The case: powerful, architectural, with clean lines and the iconic octagonal shape. The dial: complex and captivating, with its finely crafted subdials – a play of texture, depth, and light. The bracelet: made of solid stainless steel, cool, precise, and commanding.

On the wrist, it looks like a piece of 70s DNA – confident, technical, uncompromisingly stylish.

An offer that cannot be ignored

Following the overwhelming response to our last campaign, we have decided to go one step further.

👉 For a limited time only: €229 instead of €599

👉 Coupon code: GENTA

And because we know that true passion deserves more:

🎁 You will also receive an exclusive 6-piece collector's box – free of charge.

The link to the watch: Octagon "Master Calendar" - 24A995CW

(Delivery may take up to 14 days)

Honestly, can you ask for more?

Back to a time that changed everything.

The 70s were raw, bold, and visionary. A time when designers like Gandini and Genta pushed boundaries and created icons that continue to resonate today.

With the Octagon Master Calendar , you wear this very feeling on your wrist.

Immerse yourself in the era of great ideas. And secure a piece of this history for yourself – while it's still possible.